What stops mid-market B2B SaaS teams from switching despite clear product superiority?
Complete
📊 Survey📝 Write-up📑 Deck
● THE PROBLEM SPACE
The Problem Space
[FILL: 2-3 sentences on why this problem caught your attention]
● RESEARCH APPROACH
Research Approach
[FILL: who you spoke to / how you ran the survey / what you tested]
● KEY FINDINGS
Key Findings
Finding #1 — [FILL: headline insight]
[FILL: 1-2 sentence explanation]
Finding #2 — [FILL: headline insight]
[FILL: 1-2 sentence explanation]
Finding #3 — [FILL: headline insight]
[FILL: 1-2 sentence explanation]
● WHAT I LEARNED
What I Learned
[FILL: personal reflection — what surprised you, what you'd do differently]