← Back to Portfolio0-to-1 · Paid Tier · Walmart
0-to-1 · Paid Tier · Walmart
Same-Day Delivery Tier — Walmart eCommerce
Repositioning same-day delivery commercially, not just operationally.
Reading time: approximately 1 min
$30–50M
CP improvement projected
3
systems touched
Pilot
launched
● CONTEXT
The Situation
[FILL: The same-day delivery situation before this initiative.]
● RESEARCH
How I Found the Problem
[FILL: What user research or data informed the commercial repositioning decision.]
● PROBLEM
The Real Problem
[FILL: The core product and pricing problem with same-day delivery.]
● SOLUTIONS
Options Considered
[FILL: Options for the paid tier structure and trade-offs evaluated.]
● THE BET
What We Shipped
[FILL: End-to-end scope across promise engine, fee calculator, checkout UI. Hypothesis and target metrics.]
● OUTCOMES
What Moved
$30–50M contribution profit improvement projected at scale. Pilot launched in production.
● LEARNINGS
What I'd Do Differently
[FILL: What would you change in the scoping or rollout?]